Celebrity beauty brands: Are they worth the hype or just overpriced vanity projects? From Rare Beauty’s viral blush to Fenty Beauty’s game-changing foundation and SKKN’s luxury skincare, we break it all down. Get ready to glow (or roll your eyes).
Let's be real—celebrity beauty brands are everywhere. It feels like every A-lister with a glam squad and a few million dollars to spare has decided to bless us with their version of the "perfect" beauty line. Some are actually amazing (Rare Beauty, we see you!), while others... well, let's just say they exist. But hey, we’re here to break it all down for you!
So, if you’ve ever found yourself wondering, Do I really need another lip gloss? (the answer is always yes), keep reading. We're diving into three of the biggest celeb beauty empires—Rare Beauty by Selena Gomez, Fenty Beauty by Rihanna, and SKKN by Kim Kardashian—and figuring out which ones deserve a spot in your beauty routine.
Rare Beauty: The Sweetheart of the Makeup World
If Rare Beauty were a person, it would be the effortlessly cool best friend who hypes you up without even trying. Founded by Selena Gomez in 2020, Rare Beauty is all about embracing imperfections, natural glam, and feeling good in your own skin. Oh, and did we mention it’s TikTok famous?
Why We Love It:
✅ Soft Pinch Liquid Blush – This stuff is so pigmented that one dot could probably last you an entire lifetime. It blends like a dream, giving that “I just went on a brisk walk, and now I’m glowing” effect.
✅ Positive Light Tinted Moisturizer – Lightweight, hydrating, and with SPF? A triple threat!
✅ Mental Health Advocacy – 1% of all sales go to the Rare Impact Fund, supporting mental health resources.
Hot Take: If you’re into dewy, natural makeup with a feel-good mission, Rare Beauty is 100% worth the hype. Plus, Selena seems like the type of person who would compliment your eyeliner even if it was uneven, and we love that energy.
Fenty Beauty: Rihanna’s Billion-Dollar Power Move
When Rihanna dropped Fenty Beauty in 2017, she didn’t just launch a makeup brand—she shook the entire beauty industry. With 40 foundation shades from the start (now 50+), she put every other brand on blast for their sad little five-shade ranges.
Why We Love It:
🔥 Pro Filt’r Foundation – This is the OG long-wear foundation. It’s matte but never cakey and lasts longer than your willpower at a Sephora sale.
🔥 Gloss Bomb – If lip gloss could be a main character, it would be this. High shine, non-sticky, and universally flattering.
🔥 Sun Stalk’r Bronzer – No more "orange disaster" bronzer moments—this one is smooth, blendable, and comes in shades for every skin tone.
Hot Take: If you love bold, long-wear, high-quality makeup that makes a statement, Fenty Beauty is a must. Also, Rihanna gave us this instead of an album, so the least we can do is support her, right?
SKKN by Kim: Luxury or Just Expensive?
Let’s talk about Kim Kardashian’s SKKN. After saying goodbye to KKW Beauty, she rebranded with a high-end skincare line in 2022. It’s sleek, it’s minimal, and it definitely screams “I spend my mornings in a spa, not in traffic.”
Why People Are Torn:
💸 The Price Tag – A full SKKN routine costs over $500. For that price, we’d like Kim herself to deliver it and give us a pep talk.
💸 Packaging Drama – The neutral, oversized packaging is very aesthetic, but some say it’s not practical for travel.
💸 Psoriasis-Friendly – Kim designed it with her own skin struggles in mind, which is a plus for anyone dealing with sensitive skin.
Hot Take: If you’re a luxury skincare enthusiast, SKKN might be for you. If not, you can probably find similar products for half the price. Still, Kim does have great skin, so maybe she’s onto something?
So, Which Brand Wins?
Honestly, it depends on what you’re looking for!
For effortless, everyday glam → Rare Beauty
For bold, statement makeup → Fenty Beauty
For high-end skincare (and if your wallet can handle it) → SKKN by Kim
At the end of the day, all three brands have something special to offer. But let’s be real—we’ll probably still buy them all because self-control is overrated.
What’s your fave celeb beauty brand? Or which one do you think is totally overhyped? Stay tuned for updates and in-depth coverage of your favorite celebrities and entertainment news! Create a free membership account with us today!
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